TVFCU Southside Nights
CASE STUDY
Client
Finley Stadium and Friends of the Festival
Services
Media Relations, Public Relations, Content Creation/Social Media Management
Location
Finley Stadium
About
Launching a new partnership between Finley Stadium and Friends of the Festival, the inaugural TVFCU Southside Nights features family-friendly lawn games, live music, a college football watch party, friendly competition between the local alumni chapters and much more fun.
Leveraging each brand’s own branding kits and insight from planning meetings, DPR created the Southside Nights logo, official poster, advertising and other content. Implementing the strategic plan created, DPR’s announcement of the inaugural event landed local media coverage with television, print and radio outlets. Managing social media for both clients, DPR created content and utilized cross promotion to capitalize on audience reach.
