America 250 at Riverfront Nights
CASE STUDY
Client
Friends of the Festival
Services
Content Creation/Social Media Management, Public Relations, Media Relations, Photography
Location
Ross’s Landing
Riverfront Nights, produced by Friends of the Festival, partnered with America 250 to celebrate America’s historic birthday. Inviting Chattanoogans to join the patriotic celebration, DPR produced effective messaging through a media advisory, press releases, script writing and social media content for promotional use and day-of coverage. DPR also secured local media coverage to assist in promoting the event.
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