Grand Opening of The Keep at McLemore Resort
CASE STUDY
Client
McLemore Resort
Services
Event Planning & Implementation, Media Relations
Location
McLemore Resort
About
For the highly anticipated grand opening of The Keep at McLemore Resort, DPR created an exclusive media day that invited local sports reporters to take a swing on the mountaintop headlands course. Local media got a first look at the course, designed by Bill Bergin and Rees Jones, which would later be named #1 Best New Course by Sports Illustrated.
Results
The media day earned four local media placements across Local 3 News (NBC), News Channel 9 (ABC), WDEF 12 (CBS), and the Chattanoogan.